There are some fabulous examples of companies who get it. “It” is the urgent and important need to do things differently. It’s so simple, in fact, that it trips otherwise smart people up and is sending more businesses of all shapes and sizes to the brink. Simplicity is so elusive. We crave complexity – particularly in our work – so we can show off our unique skills and maintain our competitive advantage as individuals. That lust for complexity, individual notoriety and competition among our own ranks is what is killing us off, my friends. Striving for simple and cooperative when conditions are such as they are is what saves us. Your competition is out there, not in here. Your customer wants your product, not you. Your price comes down and your quality goes up when you get simple. You get simple when you learn to manage your business process with the right intentions, motivations and vision.
Learn From Example
The very best example I have seen this year is that of Hyundai. Not only are they making a far better product than in the past, they have applied process innovation to their marketing and sales strategy at a time when every other major car manufacturer is bailing out. The adage that you can leverage economic crisis to your advantage with marketing and sales is true. They have stepped up sales to rental agencies, launched a new advertising campaign and re-engineered their financing allowing customers to return financed cars they can no longer afford without any penalties and without any credit score blemish. I was floored when I read about it in Business Week magazine (February 23, 2009).
What Hyundai has done – and what many other companies out there are doing – is successfully asked “what if?” The rules are changing in very big ways and you need to change and innovate just as quickly (if not faster). Hanging on to old notions of how things are done (the very essence of BPM’s mission is to slay that kind of thinking) is what will drag you down. Your business cannot outlast transformed environmental conditions. These economic conditions, this climate is having the same chilling effect on Circuit City (RIP) as the last ice age had on the sabre-toothed tiger. A once feared creature that refuses to adapt will soon die. Look around and ask “what if” until you find an adaptation you can build consensus around. Then overcome your fears and resistance and act. Take the bold step Hyundai took with their financing terms. Do something “unheard of”.